“Eat. Drink. Party Pink!” will be hosted by Ashley Eicher, AXS TV host and producer. She was awarded a Gracie Allen Award from the American Women in Radio & Television for “Outstanding Achievement as a Program Host” and was named as one of Nashville’s “25 Most Beautiful People” by Nashville Lifestyles Magazine. Eicher has also co-hosted specials for ABC.com.
“We are thrilled to have Ashley Eicher and PANDORA join Athena to kick off Breast Cancer Awareness Month,” says Donna Staton, Vice President, Marketing, DS Services. “This cause is personal to everyone involved with the event. By coming together, we hope to raise a significant amount of money to support breast cancer awareness, care, education and research.”
“PANDORA is proud to be involved in such an important cause that touches the lives of so many women in the world today,” said Keshia Holland, Director, Public Relations and Online, PANDORA Americas. “This initiative aligns perfectly with the PANDORA brand in celebrating women and the strength they possess. It is our hope that events such as this one that unite people under one cause will continue to support research and make strides towards finding a cure.”
As previously announced, Grant will perform a new song, “Welcome Yourself,” during her performance. The same day that song will be available for sale on iTunes with proceeds donated to the American Cancer Society. Seventy-seven (77) cents from each download through December 31, 2014 will support the American Cancer Society’s fight to end breast cancer. Athena supports the American Cancer Society’s lifesaving mission to end breast cancer. The company’s donation will benefit the Society’s groundbreaking cancer research, help those diagnosed with cancer, and ensure access to screenings and treatment. For breast cancer information or support, contact your American Cancer Society 24 hours a day at 800-227-2345 or visit cancer.org.